Welcome to
marsya
sungkar's
Portfolio
Digital Marketing specialist | Social media strategist | Branding consultant | Content creator | Product Development | Entrepreneur
MS
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Bachelor of Industrial Product Design - 2019
Faculty of Architecture Design and Planning
Institut Teknologi 10 Nopember
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"Main Role: She helps people fall in love with brands. Help agencies win a new business. Build habit for the new app users. Passionate to contribute in helping people to be more impactful. And build trust with the team to reach common objectives.
01 PROFESSIONAL
SKILLS | SOFTWARE | LANGUANGE
ANALYTICAL & CRITICAL THINKING
COMMUNICATION & NEGOTIATION
MARKETING B2B & B2C
MICROSOFT OFFICE
FB | IG ADS
GOOGLE ADS
GOOGLE ADNETWORK
APPSFLYER
ADOBE PHOTOSHOP
ADOBE XD
ADOBE ILUSTRATOR
ADOBE PREMIERE
AUTOCAD
ADSPY
BAHASA | ENGLISH | DUTCH
course & training
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Google - The Fundamentals of Digital Marketing
Credential ID NKH ME6 UEY
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Google Digital Academy - Ads Search
Credential ID 78145979
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Indonesia Ministry of Industry
Entrepreneur & Product Creation Training
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HM Sampoerna Tbk. Idea Pitch Week
Product Management & Personal Branding
02 PORTFOLIO
MARKETING PROJECT | SOCIAL MEDIA SPECIALIST | DIGITAL MARKETING STRATEGIST
PRODUCT DESIGN | PRODUCT DEVELOPMENT | UI UX DESIGN | ETC.
![[Mulyani] Master KV PL_ID](https://static.wixstatic.com/media/408509_16b1028bfa324586b6f4a879c0e03133~mv2.jpg/v1/fill/w_250,h_125,al_c,q_90,enc_auto/408509_16b1028bfa324586b6f4a879c0e03133~mv2.jpg) |  |
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03 PROFESSIONALs
experience
2021-Present
Traveloka
Traveloka Financial Service
Social Media Marketing & Content Specialist
-1st Traveloka Financial Service TikTok PIC
-Established digital content strategy that meet the business & marketing objectives that advance the brand strategy.
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-Contributed in developing marketing strategies & product launch ex: Fortuna (PayLater ecommerce product), thematic promotions, insurance product, and brand partnerships
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-Organized Livestream activities on across social media & In-app
-Managed day-to-day social media (FB, IG, TW, Tiktok, Youtube) and KOL /community to support apps traffic.
-Increased 30% Traveloka FS number of users from the 1st time TikTok account was created
-Successfully develop @Bimbel_Traveloka TikTok account from 0 until 40k followers in just 3 months as the 1st FS Social Media PIC.
2020 - 2021
OVO
PT Visionet International
Social Media Marketing Specialist
-Collaborate with Product Marketing, Digital Ads, and Product Development teams
-Managed daily content.IG (OVO ID,OVO Proteksi,OVO Invest) ,TikTok
-Build and execute social media strategy through competitive research
-Contribute in developing marketing strategies for product launches, thematic promotions and brand partnerships, KOLs
-Creating & Executing OVO campaign (Described on my portfolio)
-Planning digital marketing campaigns for social media
-Analyze social data/ metrics, insights and best practices
-Measuring and reporting performance of all social media marketing campaigns including paid Ads
-Responsible in creating monthly newsletter ( 1st PIC )
-Successfully saved 50% budget for socmed campaign and increased 100% TikTok followers & achieved all Q1 KPI as the main PIC for less than 1 month only
-TikTok OVO.ID titled as the best financial account on TikTok with the highest ER in Indonesia - Issued by TikTok
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-Invited as speaker on "TikTok Unboxed Speaker" by TikTok Indonesia at May 2021, as 1 of the best Tiktok study case for Financial Service account
-etc
2020
PwC
PricewaterhouseCoopers
Marketing & Communication VE
-Managing media relations, preparing &organizing internal and external event -Managing PwC's marketing database
-Helping design team in planning concepts for publication& advertising, etc.
-Do qualitative studies such as customer feedback analysis for existing and future events
-Selecting and maintain KOL affiliates to create & support on going campaign -Manage events : Omnibus Law Conference, Indonesia Smart Infrastructure X Oxford business group seminars, PwC Academy, NPE PwC international conference preparation, etc.
2020 - Present
Saphirre.Official
Apparel Entreprise
Founder & Creative Director
-Woman apparel and fashion entreprise
-In charge in product designing, innovation, and product quality. -Creating marketing & campaign strategy.
-Work with KOL to increase brand awareness
-900 Followers in just 4 months
-Profesional collaboration with ALDO Indonesia
Bank Indonesia
Central bank of Indonesia
MSME Business Developer Consultant
-Generated ideas for new products and researching feasibility in terms of profitability, resource availability and compliance with regulations.
-Formulating MSME new production processes or stages within processes
-Built and maintained successful relationships with prospects and existing clients
-Increased MSME product selling over 50% at the Bank Indonesia Exhibition in December 2018
2017 - 2018
Philip Morris International
HM Sampoerna Tbk.
Project Management & Event Coordinator
-Had a full responsibility in managing Sampoerna events & branding in Surabaya
-Promoted products & services through implementing marketing campaigns and events for every month as a -Project Leader Had responsibility in raising brand awareness for Amild product by creating digital content
-Maintained KOL & Sampoerna talents to promote events
-Events that have created: Soundsations with 6 different categories & market (Music, photography, art, fashion) -Soundadrenaline has successfully sold out the tickets & reached 80k visitors in Soundrenaline Bali 2018
2017 - Present
DBM
Designbymars
Branding Consultant
Freelance designer & company branding
Scope:
-Marketing & Branding specialist
-Product Developer ( UI /UX ) https://intip.in/uxzq Social media -Content & managing
-Event Managing
-3d Design specialist ( Autocad & Fusion )
-Apparel design ( clothing, footwear,bag, leathergoods ) -Advertising
-Video creating & editing
etc.
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Design Project: https://www.behance.net/marsyasungkar
& more by request
National & International
AWARDS
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Speaker for BINAR ACADEMY bootcamp with title “How to create a Social media & content marketing that converts”
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International Design A- Bag Competition, Hongkong 2020
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International Footwear Design Competition,
Hangzou, China 2017
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1st Winner of National Footwear Design Competition by Indonesia Ministry of Industry
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1st Winner of National GoAheadChallenge
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Sampoerna GoAheadChallenge - National
Category Product Design, Business, and Marketing Ideation
